A backlink is a link on one website directing to another. For example, if a blog about travel includes a link to a hotel’s website, this is a backlink for the hotel’s site. Backlinks are crucial for SEO as they signal to search engines like Google that other sites consider the content credible, potentially boosting its search ranking.
Why Are Backlinks Important ?
Backlinks are basically votes from other websites. Each of these votes tells search engines: “This content is valuable, credible and useful”.
So the more of these “votes” you have, the higher your site will rank in Google and other search engines.